Oilatum Soothing Moisture rich baby cream is developed to provide intense moisturization for baby’s dry and eczema prone skin. This formula is enriched with oatmeal and allantoin provides long lasting hydration for baby’s delicate skin. It is rich yet non greasy spreads uniformly across the skin and quickly gets absorbed into the skin. When the skin barrier is vulnerable, it can quickly lose moisture and environmental factors, or external irritants can more easily penetrate the skin’s protective outer layers. It further upsets the natural balance and disrupts skin cell renewal, which can cause skin to become dry, itchy and irritated. A baby's skin is 20% thinner and more delicate than an adult’s because its protective barrier is still developing throughout the first year of life, making it more susceptible to external irritants. Oatmeal works as a gentle exfoliant, it helps to slug off dead skin cells, reduce inflammation and provide deep moisturization for very dry and eczema skin. Allantoin acts as emollient that helps to soften and moisturize the skin and decrease itching and flaking. It creates a soft barrier that seals in the moisture providing hydration to the skin that lasts for several hours. Oilatum Soothing Moisture rich baby cream gently hydrates and moisturizes skin without irritating and stripping the skin’s natural oils. It is expertly designed to soothe dry, very dry and eczema-prone skin and protect it from further discomfort. Oilatum Daily Soothe & Protect Junior products replenish moisture, allowing the skin’s moisture barrier to normalize. As the moisture barrier readjusts, the natural processes of the skin can work effectively, strengthening the barrier so that skin becomes more resilient to dryness, irritants and allergens. This soothing moisture rich baby cream is fragrance free and it is suitable for new born babies.